{"id":47817,"date":"2023-08-28T11:12:34","date_gmt":"2023-08-28T09:12:34","guid":{"rendered":"https:\/\/brentex.ch\/?p=47817"},"modified":"2024-01-22T15:09:54","modified_gmt":"2024-01-22T14:09:54","slug":"mehr-erfolg-mit-der-richtigen-zielgruppe","status":"publish","type":"post","link":"https:\/\/brentex.ch\/en\/mehr-erfolg-mit-der-richtigen-zielgruppe\/","title":{"rendered":"More success with a target group analysis"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"47817\" class=\"elementor elementor-47817\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c002963 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c002963\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7c388e\" data-id=\"a7c388e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a6e309 elementor-widget elementor-widget-heading\" data-id=\"2a6e309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Targeted marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7552a9f elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget elementor-widget-icon-list\" data-id=\"7552a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #09FBC2\">28\/08\/2023<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> - 2 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc1d36 elementor-widget elementor-widget-heading\" data-id=\"ebc1d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It\u2019s worth it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1e5823 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"b1e5823\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ab0095\" data-id=\"4ab0095\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-596e5a7 elementor-widget elementor-widget-spacer\" data-id=\"596e5a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f82a1d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f82a1d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9eaadd5\" data-id=\"9eaadd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2e8154 elementor-widget elementor-widget-heading\" data-id=\"c2e8154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why should I know my target group?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c9847 elementor-widget elementor-widget-text-editor\" data-id=\"64c9847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An effective marketing strategy is essential to successfully promote your company and offer and reach potential customers. It is obvious that your efforts will always appeal only to selected people who feel addressed. This specific group is called the target audience. Unless you have a huge marketing budget to advertise on all channels, it can make sense to be more specific. So why is it helpful to know your target audience?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e71a3a8 elementor-widget elementor-widget-text-editor\" data-id=\"e71a3a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #ffffff;\">You can design your strategy in a better and more specific way and respond exactly to the needs of the target group. When you understand your customers' needs and desires, it's easier to develop exactly the right offer for them. What information does my potential customer need to make a purchase decision? What does he care about? With targeted campaigns, you can ensure that your target group is addressed effectively. This provides your clientele with the right information and products, while saving you money.<\/span><\/li><li><span style=\"color: #ffffff;\">When you know who you want to address or are most likely to reach, it's easier to decide which channels are most effective for advertising. Which channels, which websites are your potential customers on, and at what time of day? This will help you find the most suitable way to get in touch with them.<\/span><\/li><li><span style=\"color: #ffffff;\">A good knowledge of your target audience will also help you create high-quality content. Here, it is crucial to gather relevant information about your customers to create content that is interesting to them. As a result, you'll get better engagement from clientele and thus more exposure for your business and products.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b55e6a6 elementor-widget elementor-widget-text-editor\" data-id=\"b55e6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You see: It makes perfect sense to know your target group. Accordingly, it is also worth investing time in analyzing your target group. For good reason, we also conduct such an analysis when we develop a marketing strategy for our customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa70615 elementor-widget elementor-widget-tp-button\" data-id=\"fa70615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-left\"><div class=\"button_parallax\" ><div id=\"button6a0bf9345cf5e\"  class=\"text-left ts-button content_hover_effect\" ><div class=\"pt_plus_button btn6a0bf9345ceca button-style-2\"  ><div class=\"animted-content-inner\"><a href=\"https:\/\/brentex.ch\/en\/kontakt\/\" class=\"button-link-wrap\" role=\"button\" data-hover=\"Jetzt kontaktieren\"  ><i class=\"btn-icon button-before fa fa-chevron-right\"><\/i>Contact 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href=\"https:\/\/brentex.ch\/en\/webdesign-schriften-und-ihre-wirkung\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-1024x1024.jpg\" class=\"attachment-large size-large wp-image-47870\" alt=\"\" srcset=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-1024x1024.jpg 1024w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-300x300.jpg 300w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-150x150.jpg 150w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-768x768.jpg 768w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-1536x1536.jpg 1536w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-12x12.jpg 12w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-700x700.jpg 700w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/en\/webdesign-schriften-und-ihre-wirkung\/\" >\n\t\t\t\tWeb design fonts and their effect\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t04\/09\/2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-47770 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brentex.ch\/en\/attraktives-social-media-marketing\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-47889\" alt=\"\" srcset=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-1024x683.jpg 1024w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-300x200.jpg 300w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-768x512.jpg 768w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-1536x1025.jpg 1536w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-2048x1366.jpg 2048w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/en\/attraktives-social-media-marketing\/\" >\n\t\t\t\tEngaging social media marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t07\/08\/2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/willkommen-an-bord-wir-bilden-aus\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a5403fc elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"a5403fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f795b6e\" data-id=\"f795b6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fcc35b elementor-widget elementor-widget-spacer\" data-id=\"8fcc35b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e3e2713\" data-id=\"e3e2713\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8d30f8 elementor-widget elementor-widget-heading\" data-id=\"a8d30f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are officially a training company<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/wir-sind-co-sponsor-des-fc-rothrist\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-140b0ab elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"140b0ab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-20c6813\" data-id=\"20c6813\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f60303 elementor-widget elementor-widget-spacer\" data-id=\"2f60303\" data-element_type=\"widget\" data-e-type=\"widget\" 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