{"id":48753,"date":"2024-10-04T11:22:08","date_gmt":"2024-10-04T09:22:08","guid":{"rendered":"https:\/\/brentex.ch\/?p=48753"},"modified":"2025-07-25T09:51:38","modified_gmt":"2025-07-25T07:51:38","slug":"kennzeichen-einer-guten-website","status":"publish","type":"post","link":"https:\/\/brentex.ch\/en\/kennzeichen-einer-guten-website\/","title":{"rendered":"Characteristics of a good website"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"48753\" class=\"elementor elementor-48753\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9deeaa0 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9deeaa0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ce685c\" data-id=\"8ce685c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af1d1d7 elementor-widget elementor-widget-heading\" data-id=\"af1d1d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to convince potential customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59545cf elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget elementor-widget-icon-list\" data-id=\"59545cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #09FBC2\">04\/10\/2024<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> - 2 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36e304 elementor-widget elementor-widget-heading\" data-id=\"d36e304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0a31c0 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"e0a31c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c94d2c\" data-id=\"6c94d2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f193d4 elementor-widget elementor-widget-spacer\" data-id=\"2f193d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31bf83f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31bf83f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56db749\" data-id=\"56db749\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44843e4 elementor-widget elementor-widget-heading\" data-id=\"44843e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More than just a nice design: The essential features of a good website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71db7ec elementor-widget elementor-widget-text-editor\" data-id=\"71db7ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your website is the digital flagship of your company. We've already covered what makes a good web design in detail in our blog article \"What defines good web design?\". If you haven't read it yet, we highly recommend you to do so. In the following, however, we want to take a closer look at the content level. What are the characteristics of a successful website?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728ebe8 elementor-widget elementor-widget-heading\" data-id=\"728ebe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From the domain to the imprint<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0009f00 elementor-widget elementor-widget-text-editor\" data-id=\"0009f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Everything starts with the domain. A simple and memorable domain is an important factor for the success of your business. Because after all, you have to be sure that your customers will find their way (back) to you.<\/p><p>Once you have selected the appropriate domain, you move on to the actual content. Absolutely crucial here are: High quality texts that contain all the important information for potential customers. The style and expression should correspond to your target group. High-quality images are also important to address your customers on a visual level and familiarize them with your company and your products.<\/p><p>In this context, it is important that you present your products and services in detail. Potential customers should be able to quickly get an overview of what you have to offer. Essential information such as your terms and conditions and privacy policy must also be clearly communicated.<\/p><p>Besides these aspects, a good website also offers a way to contact you. After all, you want to be reachable for your customers and be able to answer their questions. A complete imprint is indispensable for this. Interaction options, such as a comment function, can also be beneficial to increase user engagement and commitment.<\/p><p>So, in summary, a good website should consist of high-quality as well as relevant content and offer contact options. If you want to make sure that your website will be a real eye-catcher, trust our expertise. Your team from Brentex knows exactly what it takes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19660bc elementor-widget elementor-widget-tp-button\" data-id=\"19660bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-left\"><div class=\"button_parallax\" ><div id=\"button6a0bf85bab96d\"  class=\"text-left ts-button content_hover_effect\" ><div class=\"pt_plus_button btn6a0bf85bab8d5 button-style-2\"  ><div class=\"animted-content-inner\"><a href=\"https:\/\/brentex.ch\/en\/kontakt\/\" class=\"button-link-wrap\" role=\"button\" data-hover=\"Jetzt kontaktieren\"  ><i class=\"btn-icon button-before fa fa-chevron-right\"><\/i>Contact now<\/a><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d994f74\" data-id=\"d994f74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9def54b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9def54b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf81311\" data-id=\"cf81311\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-723bf84 elementor-widget elementor-widget-heading\" data-id=\"723bf84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LATEST ARTICLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d60892 elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"2d60892\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-42941 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brentex.ch\/en\/warum-wir-einen-blog-starten\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-46702\" alt=\"\" srcset=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-1024x1024.jpg 1024w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-300x300.jpg 300w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-150x150.jpg 150w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-768x768.jpg 768w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-1536x1536.jpg 1536w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-12x12.jpg 12w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-700x700.jpg 700w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/en\/warum-wir-einen-blog-starten\/\" >\n\t\t\t\tWhy we start a blog\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10\/07\/2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/willkommen-an-bord-wir-bilden-aus\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cf0d44 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"7cf0d44\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea67577\" data-id=\"ea67577\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dac59a9 elementor-widget elementor-widget-spacer\" data-id=\"dac59a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-40fdb4e\" data-id=\"40fdb4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34083b5 elementor-widget elementor-widget-heading\" data-id=\"34083b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are officially a training company<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/wir-sind-co-sponsor-des-fc-rothrist\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e44e392 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"e44e392\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f6e9e04\" data-id=\"f6e9e04\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-380e6a5 elementor-widget elementor-widget-spacer\" data-id=\"380e6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c4c92\" data-id=\"58c4c92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35c256a elementor-widget elementor-widget-heading\" data-id=\"35c256a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are sponsoring the FC Rothrist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7905802 elementor-widget elementor-widget-heading\" data-id=\"7905802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844cd39 elementor-list-item-link-inline elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"844cd39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:info@brentex.ch\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">info@brentex.ch<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:0415543080\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+41 41 554 30 80<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/brentex.ch\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-instagram-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><br><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c419ef elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c419ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96f13d9\" data-id=\"96f13d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/blog\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-11f24f1 elementor-view-framed elementor-widget__width-auto elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"11f24f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/brentex.ch\/en\/blog\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Back\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-cross\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/brentex.ch\/en\/blog\/\" >\n\t\t\t\t\t\t\tBack\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>What are the characteristics of a successful website in terms of content?<\/p>","protected":false},"author":3,"featured_media":48845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-48753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kennzeichen einer guten Website - Brentex AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brentex.ch\/en\/kennzeichen-einer-guten-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kennzeichen einer guten Website - Brentex AG\" \/>\n<meta property=\"og:description\" content=\"Welche Merkmale zeichnen eine gelungene Website auf inhaltlicher Ebene aus?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brentex.ch\/en\/kennzeichen-einer-guten-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Brentex AG\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-04T09:22:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T07:51:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/10\/romeo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"123rrdcsoih126543fdgjhbn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"123rrdcsoih126543fdgjhbn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/\"},\"author\":{\"name\":\"123rrdcsoih126543fdgjhbn\",\"@id\":\"https:\/\/brentex.ch\/#\/schema\/person\/4503004dd7f76303f9d5d13ea0e73299\"},\"headline\":\"Kennzeichen einer guten Website\",\"datePublished\":\"2024-10-04T09:22:08+00:00\",\"dateModified\":\"2025-07-25T07:51:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/\"},\"wordCount\":366,\"publisher\":{\"@id\":\"https:\/\/brentex.ch\/#organization\"},\"image\":{\"@id\":\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/10\/romeo-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/\",\"url\":\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/\",\"name\":\"Kennzeichen einer guten Website - Brentex AG\",\"isPartOf\":{\"@id\":\"https:\/\/brentex.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/10\/romeo-1.jpg\",\"datePublished\":\"2024-10-04T09:22:08+00:00\",\"dateModified\":\"2025-07-25T07:51:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#primaryimage\",\"url\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/10\/romeo-1.jpg\",\"contentUrl\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/10\/romeo-1.jpg\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brentex.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kennzeichen einer guten Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brentex.ch\/#website\",\"url\":\"https:\/\/brentex.ch\/\",\"name\":\"Brentex AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/brentex.ch\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brentex.ch\/#organization\",\"name\":\"Brentex GmbH\",\"url\":\"https:\/\/brentex.ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brentex.ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2022\/09\/cropped-Siteicon-1.jpg\",\"contentUrl\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2022\/09\/cropped-Siteicon-1.jpg\",\"width\":512,\"height\":512,\"caption\":\"Brentex GmbH\"},\"image\":{\"@id\":\"https:\/\/brentex.ch\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/brentex.ch\/#\/schema\/person\/4503004dd7f76303f9d5d13ea0e73299\",\"name\":\"123rrdcsoih126543fdgjhbn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brentex.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ef4d03fff5c68458323d8f6766b4897a5de701f141454c5ccadcf28ea65a6484?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ef4d03fff5c68458323d8f6766b4897a5de701f141454c5ccadcf28ea65a6484?s=96&d=mm&r=g\",\"caption\":\"123rrdcsoih126543fdgjhbn\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kennzeichen einer guten Website - Brentex AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brentex.ch\/en\/kennzeichen-einer-guten-website\/","og_locale":"en_US","og_type":"article","og_title":"Kennzeichen einer guten Website - Brentex AG","og_description":"Welche Merkmale zeichnen eine gelungene Website auf inhaltlicher Ebene aus?","og_url":"https:\/\/brentex.ch\/en\/kennzeichen-einer-guten-website\/","og_site_name":"Brentex AG","article_published_time":"2024-10-04T09:22:08+00:00","article_modified_time":"2025-07-25T07:51:38+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/10\/romeo-1.jpg","type":"image\/jpeg"}],"author":"123rrdcsoih126543fdgjhbn","twitter_card":"summary_large_image","twitter_misc":{"Written by":"123rrdcsoih126543fdgjhbn","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#article","isPartOf":{"@id":"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/"},"author":{"name":"123rrdcsoih126543fdgjhbn","@id":"https:\/\/brentex.ch\/#\/schema\/person\/4503004dd7f76303f9d5d13ea0e73299"},"headline":"Kennzeichen einer guten Website","datePublished":"2024-10-04T09:22:08+00:00","dateModified":"2025-07-25T07:51:38+00:00","mainEntityOfPage":{"@id":"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/"},"wordCount":366,"publisher":{"@id":"https:\/\/brentex.ch\/#organization"},"image":{"@id":"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#primaryimage"},"thumbnailUrl":"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/10\/romeo-1.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/","url":"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/","name":"Kennzeichen einer guten Website - Brentex AG","isPartOf":{"@id":"https:\/\/brentex.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#primaryimage"},"image":{"@id":"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#primaryimage"},"thumbnailUrl":"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/10\/romeo-1.jpg","datePublished":"2024-10-04T09:22:08+00:00","dateModified":"2025-07-25T07:51:38+00:00","breadcrumb":{"@id":"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#primaryimage","url":"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/10\/romeo-1.jpg","contentUrl":"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/10\/romeo-1.jpg","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/brentex.ch\/kennzeichen-einer-guten-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brentex.ch\/"},{"@type":"ListItem","position":2,"name":"Kennzeichen einer guten Website"}]},{"@type":"WebSite","@id":"https:\/\/brentex.ch\/#website","url":"https:\/\/brentex.ch\/","name":"Brentex AG","description":"","publisher":{"@id":"https:\/\/brentex.ch\/#organization"},"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brentex.ch\/#organization","name":"Brentex GmbH","url":"https:\/\/brentex.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brentex.ch\/#\/schema\/logo\/image\/","url":"https:\/\/brentex.ch\/wp-content\/uploads\/2022\/09\/cropped-Siteicon-1.jpg","contentUrl":"https:\/\/brentex.ch\/wp-content\/uploads\/2022\/09\/cropped-Siteicon-1.jpg","width":512,"height":512,"caption":"Brentex GmbH"},"image":{"@id":"https:\/\/brentex.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/brentex.ch\/#\/schema\/person\/4503004dd7f76303f9d5d13ea0e73299","name":"123rrdcsoih126543fdgjhbn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brentex.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ef4d03fff5c68458323d8f6766b4897a5de701f141454c5ccadcf28ea65a6484?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef4d03fff5c68458323d8f6766b4897a5de701f141454c5ccadcf28ea65a6484?s=96&d=mm&r=g","caption":"123rrdcsoih126543fdgjhbn"}}]}},"_links":{"self":[{"href":"https:\/\/brentex.ch\/en\/wp-json\/wp\/v2\/posts\/48753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brentex.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brentex.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brentex.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brentex.ch\/en\/wp-json\/wp\/v2\/comments?post=48753"}],"version-history":[{"count":37,"href":"https:\/\/brentex.ch\/en\/wp-json\/wp\/v2\/posts\/48753\/revisions"}],"predecessor-version":[{"id":51675,"href":"https:\/\/brentex.ch\/en\/wp-json\/wp\/v2\/posts\/48753\/revisions\/51675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brentex.ch\/en\/wp-json\/wp\/v2\/media\/48845"}],"wp:attachment":[{"href":"https:\/\/brentex.ch\/en\/wp-json\/wp\/v2\/media?parent=48753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brentex.ch\/en\/wp-json\/wp\/v2\/categories?post=48753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brentex.ch\/en\/wp-json\/wp\/v2\/tags?post=48753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}