{"id":49348,"date":"2024-11-21T16:11:04","date_gmt":"2024-11-21T15:11:04","guid":{"rendered":"https:\/\/brentex.ch\/?p=49348"},"modified":"2025-07-25T09:51:04","modified_gmt":"2025-07-25T07:51:04","slug":"so-bestimmen-sie-ihre-zielgruppe","status":"publish","type":"post","link":"https:\/\/brentex.ch\/en\/so-bestimmen-sie-ihre-zielgruppe\/","title":{"rendered":"How to define your target group"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"49348\" class=\"elementor elementor-49348\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-193b50e elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"193b50e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b2d78a\" data-id=\"1b2d78a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5ab336 elementor-widget elementor-widget-heading\" data-id=\"b5ab336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to create targeted advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abfcf6 elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget elementor-widget-icon-list\" data-id=\"1abfcf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #09FBC2\">21\/11\/2024<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> - 2 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ee397 elementor-widget elementor-widget-heading\" data-id=\"17ee397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6700bae elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6700bae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce70e2e\" data-id=\"ce70e2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66b63d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66b63d4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7235539\" data-id=\"7235539\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdf1995 elementor-widget elementor-widget-heading\" data-id=\"bdf1995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What your customers really want<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914524b elementor-widget elementor-widget-text-editor\" data-id=\"914524b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you want to use marketing campaigns to increase your sales of a product or service? Then we recommend you to analyze your target group.<\/p><p>In another blog post, we have already explained in detail why it makes sense to know your target group in order to perform successful marketing. Now we will deal with how to identify and analyze your target group. The goal of a target group analysis is to gain a better understanding of what consumers expect from your product, what their needs are and how they behave. Based on this, you can target your marketing efforts more effectively.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0161bb8 elementor-widget elementor-widget-heading\" data-id=\"0161bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Target group analysis: This is how it works!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3d2ef elementor-widget elementor-widget-text-editor\" data-id=\"9c3d2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Step 1: Define your target group<\/p><p>To begin, you should first consider where there is a demand for your product or service. Which people do you want to help? Who can benefit from your offer? List all possible groups of people who might be interested in your product. Which grouping can you best identify with? What most closely matches your offering? Describe your desired target group as specifically as possible using demographic and socioeconomic characteristics.<\/p><p>Step 2: Get to know your target audience<\/p><p>Now that you know your target group, it's important to find out as much as possible about your potential customers. The following questions provide valuable starting points: What are their problems, what frustrates them, and what are their needs? What are their buying motives? What media do they use? What values are important to them? What is their income and willingness to buy? You can find the answers to these questions, for example, through surveys or through research and statistical evaluations.<\/p><p>Step 3: Develop a persona<\/p><p>After you have defined and analyzed your target group, you can use the information for creating a persona. What is meant is a detailed picture of a typical customer for your offer. You now know what content and what tone of voice appeals to your target group and where they spend most of their time. You can now align your advertising efforts on this basis.<\/p><p>Since the digital landscape and your product portfolio are constantly changing, it is important that you regularly analyze and adjust your target group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a19f1 elementor-widget elementor-widget-tp-button\" data-id=\"a4a19f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-left\"><div class=\"button_parallax\" ><div id=\"button6a0bf9192ed65\"  class=\"text-left ts-button content_hover_effect\" ><div class=\"pt_plus_button btn6a0bf9192eccf button-style-2\"  ><div class=\"animted-content-inner\"><a href=\"https:\/\/brentex.ch\/en\/kontakt\/\" class=\"button-link-wrap\" role=\"button\" data-hover=\"Jetzt kontaktieren\"  ><i class=\"btn-icon button-before fa 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class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/en\/wir-sind-co-sponsor-des-fc-rothrist\/\" >\n\t\t\t\tWe are sponsoring the FC Rothrist\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17\/07\/2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-42941 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brentex.ch\/en\/warum-wir-einen-blog-starten\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-46702\" alt=\"\" srcset=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-1024x1024.jpg 1024w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-300x300.jpg 300w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-150x150.jpg 150w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-768x768.jpg 768w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-1536x1536.jpg 1536w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-12x12.jpg 12w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-700x700.jpg 700w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/en\/warum-wir-einen-blog-starten\/\" >\n\t\t\t\tWhy we start a blog\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10\/07\/2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/wir-sind-co-sponsor-des-fc-rothrist\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c2b8276 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"c2b8276\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container 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data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-468051f elementor-widget elementor-widget-heading\" data-id=\"468051f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are sponsoring the FC Rothrist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/warum-wir-einen-blog-starten\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c197e3 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"8c197e3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-be1f8ce\" data-id=\"be1f8ce\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd06cb9 elementor-widget elementor-widget-spacer\" data-id=\"fd06cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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