{"id":49372,"date":"2025-01-24T13:10:54","date_gmt":"2025-01-24T12:10:54","guid":{"rendered":"https:\/\/brentex.ch\/?p=49372"},"modified":"2025-07-25T10:03:36","modified_gmt":"2025-07-25T08:03:36","slug":"farbharmonien-im-webdesign","status":"publish","type":"post","link":"https:\/\/brentex.ch\/en\/farbharmonien-im-webdesign\/","title":{"rendered":"Color schemes in web design"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"49372\" class=\"elementor elementor-49372\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c533ebf elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c533ebf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84bb1cc\" data-id=\"84bb1cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e80b795 elementor-widget elementor-widget-heading\" data-id=\"e80b795\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The ideal colors for your web presence<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843ebbd elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget elementor-widget-icon-list\" data-id=\"843ebbd\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #09FBC2;\">24\/01\/2025<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> - 2 min read<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7620b1 elementor-widget elementor-widget-heading\" data-id=\"e7620b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Web design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c16c1f9 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"c16c1f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c81d4d\" data-id=\"9c81d4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcc5e0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcc5e0b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c0a1ff8\" data-id=\"c0a1ff8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-321ca21 elementor-widget elementor-widget-heading\" data-id=\"321ca21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to convince with the right color design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf082f elementor-widget elementor-widget-text-editor\" data-id=\"8cf082f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Colors play a major role in <span style=\"text-decoration: underline;\"><span style=\"color: #09fbc2;\"><a style=\"color: #09fbc2; text-decoration: underline;\" href=\"https:\/\/brentex.ch\/en\/was-macht-gutes-webdesign-aus\/\" target=\"_blank\" rel=\"noopener\">Web design<\/a><\/span><\/span>\u00a0. They are a precious tool that can be used to achieve a wide variety of effects. Colors can be used to emphasize aspects, establish relations, send signals and transmit emotions. They are not only relevant for the visual appearance of your website, but above all for the psychological effect and significantly shape how your company is perceived.<\/p><p>Since the selection and combination of colors is crucial to how a web design affects its viewer, a clever use of them is important. In this blog post, you will learn what to consider when choosing colors and how to achieve pleasant color harmonies.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db087a elementor-widget elementor-widget-heading\" data-id=\"6db087a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Find the right color scheme<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547ec36 elementor-widget elementor-widget-text-editor\" data-id=\"547ec36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>For a high recognition value, it is optimal if you as a company decide on a color scheme and use it everywhere in your brand communication. So, if you already have a company logo, it's only logical to pick from the colors used there. If this is not the case, you should first consider what associations you want to create with the color choice, what feelings you want to convey, and who you want to appeal to.<\/p><p>There are different approaches to selecting and combining the appropriate colors. In the following, we present the most common models.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e60ed elementor-widget elementor-widget-heading\" data-id=\"d6e60ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Monochromatic color harmony<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94474cb elementor-widget elementor-widget-text-editor\" data-id=\"94474cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The monochromatic color harmony uses one color tone as a starting point and various tints and shades of this color. In this way, this color harmony can be used to create an unexciting, harmonic overall image. For designs that require a simple and efficient color scheme, such as an information website on a specific topic, the monochromatic color harmony is ideally suited.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9792ee0 elementor-widget elementor-widget-heading\" data-id=\"9792ee0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analog color harmony<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7a4c5 elementor-widget elementor-widget-text-editor\" data-id=\"3c7a4c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>You can achieve a natural and harmonious effect with an analog color harmony. Here, colors are used that lie next to each other on the color wheel. Usually 2 or 3 color tones are used. Typical examples: Blue and green for a reference to nature or a combination of red, pink and purple for emotionally loaded content. However, one disadvantage with the analog color combination is that it does not create contrasts, which can be important in web design. Instead, shades of the tones are used.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9669c10 elementor-widget elementor-widget-heading\" data-id=\"9669c10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Complementary color harmony<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8d140 elementor-widget elementor-widget-text-editor\" data-id=\"1c8d140\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A complementary color harmony works with contrasts. Colors are used that are located opposite to each other in the color wheel, such as green and red or yellow and purple. In this way, the design looks lively and attracts attention. Contrasts should be used sparingly, however, or the design will quickly look overwhelming. Complementary colors can be used very well for visual highlights such as buttons with calls to action.<\/p><p>With the partially complementary color scheme, one color is combined with two colors opposite each other in the color wheel. This also makes this color scheme look intense, but less so than the complementary scheme.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beef7ae elementor-widget elementor-widget-heading\" data-id=\"beef7ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Triadic and tetrahedral color harmony<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3fc828 elementor-widget elementor-widget-text-editor\" data-id=\"c3fc828\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>If a web design requires multiple colors, a triadic or tetrahedral color scheme is a good choice. Here, three or four colors are used accordingly, evenly distributed in the color wheel. Designs with such a color distribution allow many combinations and appear diversified.<\/p><p>You see: There are numerous options for the color design of your web presence. Which color combination is best suited for your company's web design depends largely on the effect you want to achieve and what best suits your brand. 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data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9118e7\" data-id=\"c9118e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/blog\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-ef4e1de elementor-view-framed elementor-widget__width-auto elementor-shape-circle elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"ef4e1de\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"https:\/\/brentex.ch\/en\/blog\/\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-cross\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/brentex.ch\/en\/blog\/\" >\n\t\t\t\t\t\tBack\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The color design of a professional web presence should be well thought out.<\/p>","protected":false},"author":3,"featured_media":49677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farbharmonien im Webdesign - Brentex AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brentex.ch\/en\/farbharmonien-im-webdesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farbharmonien im Webdesign - Brentex AG\" \/>\n<meta property=\"og:description\" content=\"Die Farbgestaltung eines professionellen Webauftritts 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