{"id":49707,"date":"2025-06-08T14:57:00","date_gmt":"2025-06-08T12:57:00","guid":{"rendered":"https:\/\/brentex.ch\/?p=49707"},"modified":"2025-07-25T10:05:14","modified_gmt":"2025-07-25T08:05:14","slug":"die-richtigen-seo-keywords-finden","status":"publish","type":"post","link":"https:\/\/brentex.ch\/en\/die-richtigen-seo-keywords-finden\/","title":{"rendered":"Find the right SEO keywords"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"49707\" class=\"elementor elementor-49707\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ddc060 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ddc060\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85a6791\" data-id=\"85a6791\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c00460f elementor-widget elementor-widget-heading\" data-id=\"c00460f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Find the right SEO keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866fb78 elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget elementor-widget-icon-list\" data-id=\"866fb78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #09FBC2\">08\/06\/2025<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> - Reading time: 2 min.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d39cd52 elementor-widget elementor-widget-heading\" data-id=\"d39cd52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search engine optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5067fb elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"a5067fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2deeea\" data-id=\"d2deeea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-984f338 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"984f338\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1fd6c53\" data-id=\"1fd6c53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2438cc elementor-widget elementor-widget-heading\" data-id=\"e2438cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO keywords: one goal, numerous possibilities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85b226 elementor-widget elementor-widget-text-editor\" data-id=\"c85b226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\"Search engine optimization\" are the magic words when it comes to increasing the visibility of your website on the Internet. The term covers all technical and content-related measures that serve to improve the ranking of your website and thus place it better in search engine results. A key factor here are keywords.<\/p><p>Keywords are words or phrases that internet users search for in search engines. If you want your website to be found under certain terms, these must be specifically integrated into the content of your website. The integration into the content should be done in a natural way and in the form of different variations of the keywords. However, which keywords to choose is not trivial. For example, if you're a financial services provider and you decide to use the popular keyword \"investments\" it's difficult to rank high for it because the term is highly contested. Rarer keywords such as the so-called long-tail keywords can achieve a better effect in this case.<\/p><p>Long-tail keywords are characterized by the fact that they consist of several words and have less competition than their short counterparts. The search intent here is more specific, indicating that users already know what they are looking for and are closer to making a purchase decision. Turning back to our example: As a financial services provider, it may be more effective to rank for the long-tail keyword \"professional investment advice Lucerne\" and include it in the content of the website. This way, you will probably be found by fewer users overall, but you are more likely to rank higher in the search results and visitors of your website are more likely to make a purchase.<\/p><p>But how do you find the optimal keywords for your company's website? Here, keyword research in the form of brainstorming or with the help of special online tools that analyze the keywords of the competition can help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50bf2e4 elementor-widget elementor-widget-tp-button\" data-id=\"50bf2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-left\"><div class=\"button_parallax\" ><div id=\"button69f0c9a325e1a\"  class=\"text-left ts-button content_hover_effect\" ><div class=\"pt_plus_button btn69f0c9a325d8c button-style-2\"  ><div class=\"animted-content-inner\"><a href=\"https:\/\/brentex.ch\/en\/kontakt\/\" class=\"button-link-wrap\" role=\"button\" data-hover=\"Jetzt kontaktieren\"  ><i class=\"btn-icon button-before fa fa-chevron-right\"><\/i>Contact 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href=\"https:\/\/brentex.ch\/en\/werden-sie-gefunden-durch-seo\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-1024x1024.jpg\" class=\"attachment-large size-large wp-image-47992\" alt=\"\" srcset=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-1024x1024.jpg 1024w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-300x300.jpg 300w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-150x150.jpg 150w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-768x768.jpg 768w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-1536x1536.jpg 1536w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-12x12.jpg 12w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-700x700.jpg 700w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/en\/werden-sie-gefunden-durch-seo\/\" >\n\t\t\t\tBe found online with seo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14\/08\/2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-47770 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brentex.ch\/en\/attraktives-social-media-marketing\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-47889\" alt=\"\" srcset=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-1024x683.jpg 1024w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-300x200.jpg 300w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-768x512.jpg 768w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-1536x1025.jpg 1536w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-2048x1366.jpg 2048w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/en\/attraktives-social-media-marketing\/\" >\n\t\t\t\tEngaging social media marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div 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optimization.<\/p>","protected":false},"author":3,"featured_media":49876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-49707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Die richtigen SEO-Keywords finden - Brentex AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brentex.ch\/en\/die-richtigen-seo-keywords-finden\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die richtigen 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