{"id":49348,"date":"2024-11-21T16:11:04","date_gmt":"2024-11-21T15:11:04","guid":{"rendered":"https:\/\/brentex.ch\/?p=49348"},"modified":"2025-07-25T09:51:04","modified_gmt":"2025-07-25T07:51:04","slug":"so-bestimmen-sie-ihre-zielgruppe","status":"publish","type":"post","link":"https:\/\/brentex.ch\/fr\/so-bestimmen-sie-ihre-zielgruppe\/","title":{"rendered":"Comment d\u00e9finir votre groupe cible"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"49348\" class=\"elementor elementor-49348\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-193b50e elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"193b50e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b2d78a\" data-id=\"1b2d78a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5ab336 elementor-widget elementor-widget-heading\" data-id=\"b5ab336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So werben Sie zielgerichtet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abfcf6 elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget elementor-widget-icon-list\" data-id=\"1abfcf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #09FBC2\">21\/11\/2024<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> - 2 min de lecture<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ee397 elementor-widget elementor-widget-heading\" data-id=\"17ee397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing de contenu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6700bae elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6700bae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce70e2e\" data-id=\"ce70e2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66b63d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66b63d4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7235539\" data-id=\"7235539\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdf1995 elementor-widget elementor-widget-heading\" data-id=\"bdf1995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was Ihre Kunden wirklich wollen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914524b elementor-widget elementor-widget-text-editor\" data-id=\"914524b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sie m\u00f6chten mit Hilfe von Werbemassnahmen den Verkauf eines Produkts oder einer Dienstleistung steigern? Dann empfehlen wir Ihnen, eine Zielgruppenanalyse durchzuf\u00fchren.<\/p><p>In einem anderen Blogbeitrag haben wir bereits ausf\u00fchrlich erl\u00e4utert, warum es Sinn macht, die eigene Zielgruppe zu kennen, um erfolgreiches Marketing zu betreiben. Nun setzen wir uns damit auseinander, wie man seine Zielgruppe bestimmt und analysiert. Ziel der Zielgruppenanalyse ist ein besseres Verst\u00e4ndnis davon, was die Konsumenten von Ihrem Produkt erwarten, welche Bed\u00fcrfnisse sie haben und wie sie sich verhalten. Auf Grundlage dessen k\u00f6nnen Sie Ihre Marketingmassnahmen gezielter und effektiver ausrichten.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0161bb8 elementor-widget elementor-widget-heading\" data-id=\"0161bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zielgruppenanalyse: So gehts!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3d2ef elementor-widget elementor-widget-text-editor\" data-id=\"9c3d2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schritt 1: Definition der Zielgruppe<\/p><p>Am Anfang sollten Sie sich zun\u00e4chst \u00fcberlegen, wo eine Nachfrage nach Ihrem Produkt oder Ihrer Dienstleistung besteht. Welchen Menschen m\u00f6chten Sie helfen? Wer kann von Ihrem Angebot profitieren? Listen Sie alle m\u00f6glichen Personengruppen auf, die Interesse an Ihrem Produkt haben k\u00f6nnten. Mit welcher Gruppierung k\u00f6nnen Sie sich am besten identifizieren? Was matcht am ehesten mit Ihrem Angebot? Beschreiben Sie Ihre Wunschzielgruppe m\u00f6glichst konkret anhand demografischer und sozio\u00f6konomischer Merkmale.<\/p><p>Schritt 2: Kennenlernen der Zielgruppe<\/p><p>Nun, da Sie Ihre Zielgruppe kennen, gilt es, m\u00f6glichst viel \u00fcber sie herauszufinden. Folgende Fragen bieten wertvolle Ankn\u00fcpfungspunkte: Was sind ihre Probleme, was frustriert sie und was sind ihre Bed\u00fcrfnisse? Was sind ihre Kaufmotive? In welchen Medien sind sie unterwegs? Welche Werte sind ihnen wichtig? Wie hoch ist das Einkommen und die Kaufbereitschaft? Die Antworten auf diese Fragen finden Sie beispielsweise \u00fcber Umfragen oder \u00fcber Recherchen und statistische Auswertungen.<\/p><p>Schritt 3: Entwicklung einer Persona<\/p><p>Nachdem Sie Ihre Zielgruppe definiert und analysiert haben, k\u00f6nnen Sie aus den Informationen eine Persona ableiten. Gemeint ist ein detailliertes Bild eines typischen Kunden f\u00fcr Ihr Angebot. Sie wissen jetzt, welche Inhalte und welche Tonalit\u00e4t Ihre Zielgruppe anspricht und wo sie am meisten unterwegs ist. Auf dieser Basis k\u00f6nnen Sie nun Ihre Werbemassnahmen ausrichten.<\/p><p>Da sich die digitale Landschaft und gegebenenfalls auch Ihr Produktportfolio kontinuierlich ver\u00e4ndern, ist es wichtig, dass Sie Ihre Zielgruppe regelm\u00e4ssig analysieren und entsprechend anpassen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a19f1 elementor-widget elementor-widget-tp-button\" data-id=\"a4a19f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-left\"><div class=\"button_parallax\" ><div id=\"button6a0bf89eebb43\"  class=\"text-left ts-button content_hover_effect\" ><div class=\"pt_plus_button btn6a0bf89eebaa2 button-style-2\"  ><div class=\"animted-content-inner\"><a href=\"https:\/\/brentex.ch\/fr\/kontakt\/\" class=\"button-link-wrap\" role=\"button\" data-hover=\"Jetzt kontaktieren\"  ><i class=\"btn-icon button-before fa fa-chevron-right\"><\/i>Contacter d\u00e8s maintenant<\/a><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a95f23\" data-id=\"2a95f23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-994e7c2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"994e7c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45332be\" data-id=\"45332be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-190e4d8 elementor-widget elementor-widget-heading\" data-id=\"190e4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Articles r\u00e9cents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-695ad66 elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"695ad66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-40634 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brentex.ch\/fr\/wir-sind-co-sponsor-des-fc-rothrist\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"606\" src=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/05\/IMG_7009-1024x776.jpg\" class=\"attachment-large size-large wp-image-43330\" alt=\"\" srcset=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/05\/IMG_7009-1024x776.jpg 1024w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/05\/IMG_7009-300x227.jpg 300w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/05\/IMG_7009-768x582.jpg 768w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/05\/IMG_7009-1536x1164.jpg 1536w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/05\/IMG_7009-2048x1552.jpg 2048w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/05\/IMG_7009-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/fr\/wir-sind-co-sponsor-des-fc-rothrist\/\" >\n\t\t\t\tNous sommes co-sponsor du FC Rothrist\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17\/07\/2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tAucun commentaire\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-42941 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brentex.ch\/fr\/warum-wir-einen-blog-starten\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-46702\" alt=\"\" srcset=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-1024x1024.jpg 1024w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-300x300.jpg 300w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-150x150.jpg 150w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-768x768.jpg 768w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-1536x1536.jpg 1536w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-12x12.jpg 12w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1-700x700.jpg 700w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/04\/blog-red-1.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/fr\/warum-wir-einen-blog-starten\/\" >\n\t\t\t\tPourquoi lancer un blog?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10\/07\/2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tAucun commentaire\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/wir-sind-co-sponsor-des-fc-rothrist\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c2b8276 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"c2b8276\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-37f5493\" data-id=\"37f5493\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c29693 elementor-widget elementor-widget-spacer\" data-id=\"6c29693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3338f1\" data-id=\"d3338f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-468051f elementor-widget elementor-widget-heading\" data-id=\"468051f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous sommes co-sponsor du FC Rothrist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/warum-wir-einen-blog-starten\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c197e3 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"8c197e3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-be1f8ce\" data-id=\"be1f8ce\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd06cb9 elementor-widget elementor-widget-spacer\" data-id=\"fd06cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-105728a\" data-id=\"105728a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2006fb9 elementor-widget elementor-widget-heading\" data-id=\"2006fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi lancer un blog?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab19733 elementor-widget elementor-widget-heading\" data-id=\"ab19733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796f1d6 elementor-list-item-link-inline elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"796f1d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:info@brentex.ch\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">info@brentex.ch<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:0415543080\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+41 41 554 30 80<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/brentex.ch\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-instagram-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><br><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f0c007 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f0c007\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61a56d1\" data-id=\"61a56d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/blog\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-ead233a elementor-view-framed elementor-widget__width-auto elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ead233a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/brentex.ch\/fr\/blog\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Retour\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-cross\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/brentex.ch\/fr\/blog\/\" >\n\t\t\t\t\t\t\tRetour\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Apprenez \u00e0 mieux conna\u00eetre vos clients potentiels et cr\u00e9ez des campagnes publicitaires plus cibl\u00e9es.<\/p>","protected":false},"author":3,"featured_media":49481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-49348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>So bestimmen Sie Ihre Zielgruppe - Brentex AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brentex.ch\/fr\/so-bestimmen-sie-ihre-zielgruppe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So bestimmen Sie Ihre Zielgruppe - Brentex AG\" \/>\n<meta property=\"og:description\" content=\"Lernen Sie Ihre potenziellen Kunden besser kennen und richten Sie Ihre Werbemassnahmen gezielter aus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brentex.ch\/fr\/so-bestimmen-sie-ihre-zielgruppe\/\" \/>\n<meta property=\"og:site_name\" content=\"Brentex AG\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-21T15:11:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T07:51:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/11\/Blog1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"642\" \/>\n\t<meta property=\"og:image:height\" content=\"952\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"123rrdcsoih126543fdgjhbn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"123rrdcsoih126543fdgjhbn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/\"},\"author\":{\"name\":\"123rrdcsoih126543fdgjhbn\",\"@id\":\"https:\/\/brentex.ch\/#\/schema\/person\/4503004dd7f76303f9d5d13ea0e73299\"},\"headline\":\"So bestimmen Sie Ihre Zielgruppe\",\"datePublished\":\"2024-11-21T15:11:04+00:00\",\"dateModified\":\"2025-07-25T07:51:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\/\/brentex.ch\/#organization\"},\"image\":{\"@id\":\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/11\/Blog1-2.jpg\",\"articleSection\":[\"Blog\",\"Uncategorized\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/\",\"url\":\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/\",\"name\":\"So bestimmen Sie Ihre Zielgruppe - Brentex AG\",\"isPartOf\":{\"@id\":\"https:\/\/brentex.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/11\/Blog1-2.jpg\",\"datePublished\":\"2024-11-21T15:11:04+00:00\",\"dateModified\":\"2025-07-25T07:51:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#primaryimage\",\"url\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/11\/Blog1-2.jpg\",\"contentUrl\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/11\/Blog1-2.jpg\",\"width\":642,\"height\":952},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brentex.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"So bestimmen Sie Ihre Zielgruppe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brentex.ch\/#website\",\"url\":\"https:\/\/brentex.ch\/\",\"name\":\"Brentex AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/brentex.ch\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brentex.ch\/#organization\",\"name\":\"Brentex GmbH\",\"url\":\"https:\/\/brentex.ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/brentex.ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2022\/09\/cropped-Siteicon-1.jpg\",\"contentUrl\":\"https:\/\/brentex.ch\/wp-content\/uploads\/2022\/09\/cropped-Siteicon-1.jpg\",\"width\":512,\"height\":512,\"caption\":\"Brentex GmbH\"},\"image\":{\"@id\":\"https:\/\/brentex.ch\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/brentex.ch\/#\/schema\/person\/4503004dd7f76303f9d5d13ea0e73299\",\"name\":\"123rrdcsoih126543fdgjhbn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/brentex.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ef4d03fff5c68458323d8f6766b4897a5de701f141454c5ccadcf28ea65a6484?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ef4d03fff5c68458323d8f6766b4897a5de701f141454c5ccadcf28ea65a6484?s=96&d=mm&r=g\",\"caption\":\"123rrdcsoih126543fdgjhbn\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"So bestimmen Sie Ihre Zielgruppe - Brentex AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brentex.ch\/fr\/so-bestimmen-sie-ihre-zielgruppe\/","og_locale":"fr_FR","og_type":"article","og_title":"So bestimmen Sie Ihre Zielgruppe - Brentex AG","og_description":"Lernen Sie Ihre potenziellen Kunden besser kennen und richten Sie Ihre Werbemassnahmen gezielter aus.","og_url":"https:\/\/brentex.ch\/fr\/so-bestimmen-sie-ihre-zielgruppe\/","og_site_name":"Brentex AG","article_published_time":"2024-11-21T15:11:04+00:00","article_modified_time":"2025-07-25T07:51:04+00:00","og_image":[{"width":642,"height":952,"url":"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/11\/Blog1-2.jpg","type":"image\/jpeg"}],"author":"123rrdcsoih126543fdgjhbn","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"123rrdcsoih126543fdgjhbn","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#article","isPartOf":{"@id":"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/"},"author":{"name":"123rrdcsoih126543fdgjhbn","@id":"https:\/\/brentex.ch\/#\/schema\/person\/4503004dd7f76303f9d5d13ea0e73299"},"headline":"So bestimmen Sie Ihre Zielgruppe","datePublished":"2024-11-21T15:11:04+00:00","dateModified":"2025-07-25T07:51:04+00:00","mainEntityOfPage":{"@id":"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/"},"wordCount":385,"publisher":{"@id":"https:\/\/brentex.ch\/#organization"},"image":{"@id":"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#primaryimage"},"thumbnailUrl":"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/11\/Blog1-2.jpg","articleSection":["Blog","Uncategorized"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/","url":"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/","name":"So bestimmen Sie Ihre Zielgruppe - Brentex AG","isPartOf":{"@id":"https:\/\/brentex.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#primaryimage"},"image":{"@id":"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#primaryimage"},"thumbnailUrl":"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/11\/Blog1-2.jpg","datePublished":"2024-11-21T15:11:04+00:00","dateModified":"2025-07-25T07:51:04+00:00","breadcrumb":{"@id":"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#primaryimage","url":"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/11\/Blog1-2.jpg","contentUrl":"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/11\/Blog1-2.jpg","width":642,"height":952},{"@type":"BreadcrumbList","@id":"https:\/\/brentex.ch\/so-bestimmen-sie-ihre-zielgruppe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brentex.ch\/"},{"@type":"ListItem","position":2,"name":"So bestimmen Sie Ihre Zielgruppe"}]},{"@type":"WebSite","@id":"https:\/\/brentex.ch\/#website","url":"https:\/\/brentex.ch\/","name":"Brentex AG","description":"","publisher":{"@id":"https:\/\/brentex.ch\/#organization"},"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/brentex.ch\/#organization","name":"Brentex GmbH","url":"https:\/\/brentex.ch\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/brentex.ch\/#\/schema\/logo\/image\/","url":"https:\/\/brentex.ch\/wp-content\/uploads\/2022\/09\/cropped-Siteicon-1.jpg","contentUrl":"https:\/\/brentex.ch\/wp-content\/uploads\/2022\/09\/cropped-Siteicon-1.jpg","width":512,"height":512,"caption":"Brentex GmbH"},"image":{"@id":"https:\/\/brentex.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/brentex.ch\/#\/schema\/person\/4503004dd7f76303f9d5d13ea0e73299","name":"123rrdcsoih126543fdgjhbn","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/brentex.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ef4d03fff5c68458323d8f6766b4897a5de701f141454c5ccadcf28ea65a6484?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef4d03fff5c68458323d8f6766b4897a5de701f141454c5ccadcf28ea65a6484?s=96&d=mm&r=g","caption":"123rrdcsoih126543fdgjhbn"}}]}},"_links":{"self":[{"href":"https:\/\/brentex.ch\/fr\/wp-json\/wp\/v2\/posts\/49348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brentex.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brentex.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brentex.ch\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brentex.ch\/fr\/wp-json\/wp\/v2\/comments?post=49348"}],"version-history":[{"count":30,"href":"https:\/\/brentex.ch\/fr\/wp-json\/wp\/v2\/posts\/49348\/revisions"}],"predecessor-version":[{"id":51669,"href":"https:\/\/brentex.ch\/fr\/wp-json\/wp\/v2\/posts\/49348\/revisions\/51669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brentex.ch\/fr\/wp-json\/wp\/v2\/media\/49481"}],"wp:attachment":[{"href":"https:\/\/brentex.ch\/fr\/wp-json\/wp\/v2\/media?parent=49348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brentex.ch\/fr\/wp-json\/wp\/v2\/categories?post=49348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brentex.ch\/fr\/wp-json\/wp\/v2\/tags?post=49348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}