{"id":49703,"date":"2025-04-05T14:50:04","date_gmt":"2025-04-05T12:50:04","guid":{"rendered":"https:\/\/brentex.ch\/?p=49703"},"modified":"2025-07-25T10:04:19","modified_gmt":"2025-07-25T08:04:19","slug":"gute-bilder-werten-ihre-website-auf","status":"publish","type":"post","link":"https:\/\/brentex.ch\/fr\/gute-bilder-werten-ihre-website-auf\/","title":{"rendered":"Gute Bilder werten Ihre Website auf"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"49703\" class=\"elementor elementor-49703\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-633c859 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"633c859\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c45d0b\" data-id=\"2c45d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e2b302 elementor-widget elementor-widget-heading\" data-id=\"5e2b302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gute Bilder werten Ihre Website auf<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0dd938 elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget elementor-widget-icon-list\" data-id=\"b0dd938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #09FBC2\">05\/04\/2025<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> - Lesezeit: 3 min.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f936d22 elementor-widget elementor-widget-heading\" data-id=\"f936d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ation web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6bf6eb elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"e6bf6eb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-410abf1\" data-id=\"410abf1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f7cc74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f7cc74\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b59512\" data-id=\"0b59512\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e38887c elementor-widget elementor-widget-heading\" data-id=\"e38887c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qualit\u00e4t zahlt sich aus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c41a3 elementor-widget elementor-widget-text-editor\" data-id=\"f6c41a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bilder spielen im Webdesign eine grosse Rolle. Sie erzielen oftmals eine st\u00e4rkere Wirkung als Worte, da sie uns auf der visuellen Ebene ansprechen. Sie erregen Aufmerksamkeit, \u00fcbertragen Emotionen und pr\u00e4gen die Atmosph\u00e4re einer Website. Und sie laden zum Betrachten und Verweilen ein.<\/p><p>Von einem anerkannten Unternehmen wird erwartet, dass es eine professionelle Website mit hochwertigen Fotos pr\u00e4sentiert. Wenn die Qualit\u00e4t der Bilder auf der Website jedoch nicht gut ist \u2013 sei es durch Verpixelung, Unsch\u00e4rfe oder ung\u00fcnstige Perspektiven und Filter \u2013 wirkt sich dies negativ auf den Gesamteindruck aus, unabh\u00e4ngig davon, wie gut das Webdesign ist.<\/p><p>Doch was m\u00fcssen Unternehmen bei der Auswahl der Bilder beachten und wo bekommen sie sie her?<\/p><p><strong>Das wirkt<\/strong><\/p><p>Bilder lassen sich optimal daf\u00fcr nutzen, Stimmungen und Emotionen auszul\u00f6sen. Gef\u00fchle von Verbundenheit und Vertrauen k\u00f6nnen besonders effektiv durch den Einsatz von Fotos mit Personen erzeugt werden. Bilder, die Menschen in realen Alltagssituationen zeigen, wirken \u00fcberzeugend und authentisch, da sich Betrachter leichter damit identifizieren k\u00f6nnen.<\/p><p><strong>Optimal in Szene gesetzt<\/strong><\/p><p>Wenn ein Unternehmen Produkte anbietet, ist die Qualit\u00e4t der Produktfotos von grosser Bedeutung. Kunden m\u00f6chten sehen, was sie f\u00fcr ihr Geld bekommen. Daher ist es vorteilhaft, das Produkt optimal zu pr\u00e4sentieren und das aus verschiedenen Blickwinkeln.<\/p><p><strong>Weniger ist mehr<\/strong><\/p><p>Zu viele Bilder lassen eine Website schnell \u00fcberladen wirken. Es sollte daher noch gen\u00fcgend Weissraum vorhanden sein. Die Bilder sollten stets eine relevante Funktion erf\u00fcllen, wie den Blick der Betrachter zu lenken oder die Informationen zu erg\u00e4nzen. Ausserdem ist die Gr\u00f6sse zu beachten, da zu grosse Fotos die Website verlangsamen.<\/p><p><strong>Bilder aus dem Internet vs. Fotos eines Fotografen<\/strong><\/p><p>Im Internet gibt es eine grosse Auswahl an lizenzfreien Bildern, die man f\u00fcr den ein- oder mehrmaligen Gebrauch erwerben kann. Sie bieten in der Regel eine hohe Qualit\u00e4t. Allerdings gibt es dort auch viele Bilder, die in Ihrem Unternehmenskontext nichtssagend oder zu \u00fcberspitzt wirken k\u00f6nnten und die Sie besser vermeiden. Wenn Ihr Unternehmen hingegen m\u00f6glichst authentisch pr\u00e4sentiert werden soll, dann verwenden Sie keine Bilder aus dem Internet, sondern engagieren einen Fotografen, der Sie optimal ablichtet und pr\u00e4sentiert. So erhalten Sie einzigartige Fotos in exzellenter Qualit\u00e4t, die Ihre Website enorm aufwerten.<\/p><p>Auch bei Brentex wissen wir um die Bedeutung hochwertiger Fotos. Wir haben daher einen unternehmenseigenen Fotografen, der unsere Kunden besucht und im besten Licht festh\u00e4lt. Die Bilder, die dann in einer professionellen Nachbearbeitung den finalen Schliff erhalten, binden wir in unsere Webdesigns ein.<\/p><p>Vous souhaitez en savoir plus sur ce sujet ? Vous trouverez d'autres informations int\u00e9ressantes dans les articles connexes sous la rubrique \"Articles r\u00e9cents\" sur cette page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5110d4 elementor-widget elementor-widget-tp-button\" data-id=\"b5110d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-left\"><div class=\"button_parallax\" ><div id=\"button6a0bf8a4793ae\"  class=\"text-left ts-button content_hover_effect\" ><div class=\"pt_plus_button btn6a0bf8a479311 button-style-2\"  ><div class=\"animted-content-inner\"><a href=\"https:\/\/brentex.ch\/fr\/kontakt\/\" class=\"button-link-wrap\" role=\"button\" data-hover=\"Jetzt kontaktieren\"  ><i class=\"btn-icon button-before fa fa-chevron-right\"><\/i>Contacter d\u00e8s 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data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5af6d5 elementor-widget elementor-widget-heading\" data-id=\"d5af6d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Articles r\u00e9cents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f10e938 elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"f10e938\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-47827 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brentex.ch\/fr\/webdesign-schriften-und-ihre-wirkung\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-1024x1024.jpg\" class=\"attachment-large size-large wp-image-47870\" alt=\"\" srcset=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-1024x1024.jpg 1024w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-300x300.jpg 300w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-150x150.jpg 150w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-768x768.jpg 768w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-1536x1536.jpg 1536w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-12x12.jpg 12w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts-700x700.jpg 700w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/brentex-fonts.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/fr\/webdesign-schriften-und-ihre-wirkung\/\" >\n\t\t\t\tLes polices de caract\u00e8res en webdesign et leur impact\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t04\/09\/2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tAucun commentaire\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/wir-sind-co-sponsor-des-fc-rothrist\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d68473e elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"d68473e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63077c8\" data-id=\"63077c8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-006d876 elementor-widget elementor-widget-spacer\" data-id=\"006d876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15ef534\" data-id=\"15ef534\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0111791 elementor-widget elementor-widget-heading\" data-id=\"0111791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous sommes co-sponsor du FC Rothrist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/warum-wir-einen-blog-starten\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2df5367 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"2df5367\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b1ee2a\" data-id=\"7b1ee2a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88ed63b elementor-widget elementor-widget-spacer\" data-id=\"88ed63b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7030c10\" data-id=\"7030c10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43a5d17 elementor-widget 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Was ist bei der Auswahl der Bilder zu beachten?<\/p>","protected":false},"author":3,"featured_media":49823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-49703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gute Bilder werten Ihre Website auf - Brentex AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brentex.ch\/fr\/gute-bilder-werten-ihre-website-auf\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gute Bilder werten Ihre Website auf - Brentex AG\" \/>\n<meta property=\"og:description\" content=\"Die visuelle Ebene spielt im Webdesign eine grosse Rolle. 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