{"id":49707,"date":"2025-06-08T14:57:00","date_gmt":"2025-06-08T12:57:00","guid":{"rendered":"https:\/\/brentex.ch\/?p=49707"},"modified":"2025-07-25T10:05:14","modified_gmt":"2025-07-25T08:05:14","slug":"die-richtigen-seo-keywords-finden","status":"publish","type":"post","link":"https:\/\/brentex.ch\/fr\/die-richtigen-seo-keywords-finden\/","title":{"rendered":"Die richtigen SEO-Keywords finden"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"49707\" class=\"elementor elementor-49707\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ddc060 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ddc060\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85a6791\" data-id=\"85a6791\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c00460f elementor-widget elementor-widget-heading\" data-id=\"c00460f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die richtigen SEO-Keywords finden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866fb78 elementor-icon-list--layout-inline elementor-list-item-link-inline elementor-widget elementor-widget-icon-list\" data-id=\"866fb78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #09FBC2\">08\/06\/2025<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> - Lesezeit: 2 min.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d39cd52 elementor-widget elementor-widget-heading\" data-id=\"d39cd52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Suchmaschinenoptimierung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5067fb elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"a5067fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2deeea\" data-id=\"d2deeea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-984f338 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"984f338\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1fd6c53\" data-id=\"1fd6c53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2438cc elementor-widget elementor-widget-heading\" data-id=\"e2438cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO-Keywords: Ein Ziel, zahlreiche M\u00f6glichkeiten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85b226 elementor-widget elementor-widget-text-editor\" data-id=\"c85b226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cSuchmaschinenoptimierung\u201d ist das Zauberwort, wenn es darum geht, die Sichtbarkeit Ihrer Website im Internet zu erh\u00f6hen. Der Begriff umfasst alle technischen und inhaltlichen Massnahmen, die dazu dienen, das Ranking Ihrer Website zu verbessern und sie somit in den Ergebnissen von Suchmaschinen besser zu platzieren. Ein Schl\u00fcsselfaktor hierbei sind Keywords.<\/p><p>Keywords sind Schlagworte oder Phrasen, nach denen Internetnutzer in Suchmaschinen suchen. Soll Ihre Website also unter bestimmten Begriffen gefunden werden, m\u00fcssen diese gezielt in den Content Ihrer Website eingebunden werden. Die Integration in den Content sollte auf nat\u00fcrliche Weise geschehen und in Form von verschiedenen Varianten der Keywords. Welche Schlagw\u00f6rter man jedoch w\u00e4hlt, ist nicht trivial. Entscheidet man sich beispielsweise als Finanzdienstleister f\u00fcr das naheliegende, beliebte Keyword \u201cFinanzberatung\u201d, dann ist es schwierig, daf\u00fcr hoch zu ranken, da der Begriff stark umk\u00e4mpft ist. Nischigere Keywords wie die sogenannten Longtail-Keywords k\u00f6nnen in diesem Fall eine bessere Wirkung erzielen.<\/p><p>Longtail-Keywords zeichnen sich dadurch aus, dass sie aus mehreren W\u00f6rtern bestehen und eine geringere Konkurrenz als ihre kurzen Pendants aufweisen. Die Suchintention ist hier spezifischer, was darauf hin deutet, dass die Nutzer bereits wissen, wonach sie suchen und der Kaufentscheidung schon n\u00e4her sind. Um auf unser Beispiel zur\u00fcckzukommen: Als Finanzdienstleister kann es zielf\u00fchrender sein, f\u00fcr das Longtail-Keyword \u201cProfessionelle Finanzberatung Luzern&#187; zu ranken und dieses in den Content der Website einzubinden. So werden Sie zwar insgesamt von weniger Nutzern gefunden, jedoch ist die Wahrscheinlichkeit h\u00f6her, dass Sie weiter oben in den Suchergebnissen ranken und die Besucher Ihrer Website eher einen Kauf abschliessen.<\/p><p>Doch wie findet man die optimalen Keywords f\u00fcr die eigene Unternehmenswebsite? Hier kann eine Keyword-Recherche in Form eines Brainstormings oder mit Hilfe spezieller Onlinetools, die die Keywords der Konkurrenz analysieren, weiterhelfen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50bf2e4 elementor-widget elementor-widget-tp-button\" data-id=\"50bf2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-left\"><div class=\"button_parallax\" ><div id=\"button6a0bf89a017be\"  class=\"text-left ts-button content_hover_effect\" ><div class=\"pt_plus_button btn6a0bf89a0172a button-style-2\"  ><div class=\"animted-content-inner\"><a href=\"https:\/\/brentex.ch\/fr\/kontakt\/\" class=\"button-link-wrap\" role=\"button\" data-hover=\"Jetzt kontaktieren\"  ><i class=\"btn-icon button-before fa fa-chevron-right\"><\/i>Contacter d\u00e8s 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href=\"https:\/\/brentex.ch\/fr\/werden-sie-gefunden-durch-seo\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-1024x1024.jpg\" class=\"attachment-large size-large wp-image-47992\" alt=\"\" srcset=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-1024x1024.jpg 1024w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-300x300.jpg 300w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-150x150.jpg 150w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-768x768.jpg 768w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-1536x1536.jpg 1536w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-12x12.jpg 12w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo-700x700.jpg 700w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/seoo.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/fr\/werden-sie-gefunden-durch-seo\/\" >\n\t\t\t\tSoyez rep\u00e9r\u00e9 gr\u00e2ce au SEO\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14\/08\/2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tAucun commentaire\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-47770 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/brentex.ch\/fr\/attraktives-social-media-marketing\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-47889\" alt=\"\" srcset=\"https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-1024x683.jpg 1024w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-300x200.jpg 300w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-768x512.jpg 768w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-1536x1025.jpg 1536w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-2048x1366.jpg 2048w, https:\/\/brentex.ch\/wp-content\/uploads\/2023\/09\/DSC07524-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/brentex.ch\/fr\/attraktives-social-media-marketing\/\" >\n\t\t\t\tUn marketing attractif sur les r\u00e9seaux sociaux\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t07\/08\/2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tAucun commentaire\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/wir-sind-co-sponsor-des-fc-rothrist\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-85aa4c1 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"85aa4c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6180a2\" data-id=\"d6180a2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee8f157 elementor-widget elementor-widget-spacer\" data-id=\"ee8f157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91b0dd5\" data-id=\"91b0dd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ba96c0 elementor-widget elementor-widget-heading\" data-id=\"7ba96c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous sommes co-sponsor du FC Rothrist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/brentex.ch\\\/warum-wir-einen-blog-starten\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d565be7 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default\" data-id=\"d565be7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-940d1a7\" data-id=\"940d1a7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f1a643 elementor-widget elementor-widget-spacer\" data-id=\"5f1a643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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Suchmaschinenoptimierung.<\/p>","protected":false},"author":3,"featured_media":49876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-49707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Die richtigen SEO-Keywords finden - Brentex AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brentex.ch\/fr\/die-richtigen-seo-keywords-finden\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die 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