It's amazing how the impact of a sentence changes when you use a certain font. It's no surprise that the typeface is a powerful element in marketing. It sets the tone of a website as well as its appearance. But which font is right for your website? Our tips will ensure that your visitors will feel comfortable on your site.

The decision should be based on the context of your website. Do you want to create a professional business presence with which you want to earn money, or does the website revolve around one of your hobbies and serve as entertainment?

There are two basic categories of fonts: serif and sans serif. Serifs are small ornaments at the ends of letters. Serif fonts, such as Times New Roman, convey a sense of nostalgia and thus give every website a classic, serious touch. They are an excellent choice especially in fields like finance or law, where a sophisticated audience is expected.

In contrast, sans serif fonts, such as Open Sans, look modern and timeless, allowing them to be used in a variety of settings. If you want to add a personal touch to your corporate identity, in case you're a life coach for example, consider using a handwriting font for individual titles or paragraphs. These fonts create a down-to-earth and approachable atmosphere.

If your website mainly serves to entertain you and your visitors, then of course you have the freedom to choose more creative fonts that reflect your taste and personality. Either way, you should definitely make sure that your texts are easy to read. Otherwise, visitors will quickly leave.

When you hire us to design your website, you can be sure that we will choose the perfect fonts for your target audience.