The ideal colors for your web presence

Web design

How to convince with the right color design

Colors play a major role in Web design . They are a precious tool that can be used to achieve a wide variety of effects. Colors can be used to emphasize aspects, establish relations, send signals and transmit emotions. They are not only relevant for the visual appearance of your website, but above all for the psychological effect and significantly shape how your company is perceived.

Since the selection and combination of colors is crucial to how a web design affects its viewer, a clever use of them is important. In this blog post, you will learn what to consider when choosing colors and how to achieve pleasant color harmonies.

Find the right color scheme

For a high recognition value, it is optimal if you as a company decide on a color scheme and use it everywhere in your brand communication. So, if you already have a company logo, it's only logical to pick from the colors used there. If this is not the case, you should first consider what associations you want to create with the color choice, what feelings you want to convey, and who you want to appeal to.

There are different approaches to selecting and combining the appropriate colors. In the following, we present the most common models.

Monochromatic color harmony

The monochromatic color harmony uses one color tone as a starting point and various tints and shades of this color. In this way, this color harmony can be used to create an unexciting, harmonic overall image. For designs that require a simple and efficient color scheme, such as an information website on a specific topic, the monochromatic color harmony is ideally suited.

Analog color harmony

You can achieve a natural and harmonious effect with an analog color harmony. Here, colors are used that lie next to each other on the color wheel. Usually 2 or 3 color tones are used. Typical examples: Blue and green for a reference to nature or a combination of red, pink and purple for emotionally loaded content. However, one disadvantage with the analog color combination is that it does not create contrasts, which can be important in web design. Instead, shades of the tones are used.

Complementary color harmony

A complementary color harmony works with contrasts. Colors are used that are located opposite to each other in the color wheel, such as green and red or yellow and purple. In this way, the design looks lively and attracts attention. Contrasts should be used sparingly, however, or the design will quickly look overwhelming. Complementary colors can be used very well for visual highlights such as buttons with calls to action.

With the partially complementary color scheme, one color is combined with two colors opposite each other in the color wheel. This also makes this color scheme look intense, but less so than the complementary scheme.

Triadic and tetrahedral color harmony

If a web design requires multiple colors, a triadic or tetrahedral color scheme is a good choice. Here, three or four colors are used accordingly, evenly distributed in the color wheel. Designs with such a color distribution allow many combinations and appear diversified.

You see: There are numerous options for the color design of your web presence. Which color combination is best suited for your company's web design depends largely on the effect you want to achieve and what best suits your brand. Also important for the look and feel of your website: The choice of fonts.


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