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How to convince potential customers

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More than just a nice design: The essential features of a good website

Your website is the digital flagship of your company. We've already covered what makes a good web design in detail in our blog article "What defines good web design?". If you haven't read it yet, we highly recommend you to do so. In the following, however, we want to take a closer look at the content level. What are the characteristics of a successful website?

From the domain to the imprint

Everything starts with the domain. A simple and memorable domain is an important factor for the success of your business. Because after all, you have to be sure that your customers will find their way (back) to you.

Once you have selected the appropriate domain, you move on to the actual content. Absolutely crucial here are: High quality texts that contain all the important information for potential customers. The style and expression should correspond to your target group. High-quality images are also important to address your customers on a visual level and familiarize them with your company and your products.

In this context, it is important that you present your products and services in detail. Potential customers should be able to quickly get an overview of what you have to offer. Essential information such as your terms and conditions and privacy policy must also be clearly communicated.

Besides these aspects, a good website also offers a way to contact you. After all, you want to be reachable for your customers and be able to answer their questions. A complete imprint is indispensable for this. Interaction options, such as a comment function, can also be beneficial to increase user engagement and commitment.

So, in summary, a good website should consist of high-quality as well as relevant content and offer contact options. If you want to make sure that your website will be a real eye-catcher, trust our expertise. Your team from Brentex knows exactly what it takes.

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